Let me make a wild guess here — the biggest reason you’re not commuting on a bicycle is because of all of the maintenance and adjustments necessary to keep your bike running smoothly. Am I right? If that’s the case, you might be out of valid excuses thanks to Priority Bicycles.
This a rather small, but successful bicycle company that has one dream — to make cycling as simple as it can be! They are on a good path of doing this, as their bikes are characterized by a fuss-free approach which allows you just to get on and start riding in the morning. They specialize in hybrids, commuters, and cruisers, ideal for both men and women, with some kids models on the line as well.
The two main features of their bikes are internal/Pinion gearboxes and carbon belts, which require absolutely no cleaning and no fidgeting with! Let’s learn more about the whole ordeal and see who they really are.
How It All Began
Priority Bicycles has a rather interesting story of how it began. Most bike companies usually start harsh, with little to no funds, and then struggle to make ends meet for the first couple of years. However, that was not the case with Priority Bicycles. Customers instantly recognized the hidden potential and decided to back up the idea.
The idea that I’m talking about was first created in the mind of Dave Weiner, the founder of the company. The problem he observed was that he was unable to recommend a bicycle to his friends even though he was working in the cycling industry for the majority of his life. His friends wanted a bike that was light, looking good, comfortable, easy to maintain, and affordable. So, naturally, he decided to build one himself.
The company started in July 2014, after a very successful Kickstarter campaign. The goal was to collect $30,000 to fund the manufacturing and shipment of the first bike. After one month, the campaign grossed around $565,000! The rest is history, and the bikes you will see below are the result of this uplifting, crowd-funded project.
Priority Bicycles Models
At the moment, Priority Bicycles has ten models available. All of these are quite diverse, aimed towards different customers, accommodating a large variety of needs. There is even one electric model for anyone looking for some additional help on the road. Let’s learn more about them so you can choose the one that meets your needs best.
The Priority 600 is a bicycle for all terrain. It’s designed to go on all types of roads, including gravel and hard-packed dirt. It costs $2,199, which is a great price considering all of the features that you get. The Priority 600 is called that way because it features a Pinion 600% gear range, inspired by Porsche’s transmission set. It has 12 wide-range gears that are equivalent to 30 gears on a standard bicycle. It’s completely sealed and controlled with one twist shifter, so it’s easy to use.
Other than that, Priority 600 has 650b tires, which are 47mm wide. Thus, they offer plenty of stability. The frame is made of ultralight aluminum, and the geometry puts your body in a comfortable, upright position. The 600 also comes with powerful Tektro hydraulic disc brakes, platform pedals, and a WTB Pure saddle.
To make city riding easier, you also get front and rear fenders, dynamo-powered front and rear lights, and a kickstand.
This bike is the logical choice for commuters who like to explore and take the longer route home. It can also serve as a recreational bike or be used for weekend fitness rides.
The Priority Classic Plus is one of the most affordable models made by the brand. It costs just $499.99, but for that money, you will get a low-maintenance, belt-drive bicycle that will last you for a long time. It has just three speeds, which are contained in an Internal Shimano Nexus Hub, which requires no maintenance and is controlled with a shifter on the handlebar.
This bike is built around a lightweight aluminum frame which weighs just 25 lbs. It puts your body in a comfortable upright position, so it’s great for long daily commutes. Like all other Priority bikes, it’s powered by a rust and grease free gates carbon belt. It also has a coaster brake, combined with a dual pivot front brake.
You can choose between a diamond and a step-through frame, and get it either in black or white color.
The Priority Classic Plus is ideal for those who want to commute shorter distances on relatively flat terrain. It’s great for daily rides around the block as well.
Classic Plus Gotham Edition
The Priority Classic Plus Gotham edition is similar to the Classic Plus shown above but has a lot more style. If style and elegance is something you care about, you will have to pay $549.00 for it, but it’s well worth it if you ask me.
In terms of components and build, the Classic Plus and Gotham are pretty much the same. The Classic Plus Gotham has a 3-speed Shimano Nexus internal gear hub and the same ultralight aluminum frame available in the diamond and step-through shape. However, it has a beautiful all-black paint job, complete with a pair of puncture-resistant black tires.
Gotham edition has two V-brakes ideal for city rides and commutes. Moreover, it comes equipped with a bottle cage and an air pump, so you can ride far without any worries.
The Priority Classic Plus Gotham Edition is the ideal choice for people who want to ride their bike to work or school, but also be able to take it on a date or a casual weekend city cruise.
The Priority Continuum Onyx is a model that has been featured in numerous high-profile magazines, including Wired and Gizmodo. It costs $1,099.00 and gives you a hard-to-believe value for your money. Looking at the components and the build, we can see that this is an all-weather, four-season commuter. It touts a Nuvinci CVT Rear Hub with a 380% gear range. It will allow you to ride in the rain, snow, or sleet without worrying about skipping gears or mis-shifting — it’s completely enclosed.
Of course, the carbon belt drive is there, so you can feel free to ride in your best pair of pants. You do not need to worry about smearing them with chain grease. The Continuum Onyx has the advantage of being safer than some other Priority models because it has a pair of Tektro hydraulic disc brakes.
Other than that, with the Onyx you’ll get front and rear dynamo-powered lights with USB charging capabilities, fenders, reflective tire walls on puncture resistant 32mm-wide tires, and a kickstand.
It’s best for urban commuters who do not see bad weather as an obstacle, but as a challenge that could make their day more fun and more fulfilled.
Brilliant L Train
The Priority L Train is the result of a collaboration between Priority Bicycles and Brilliant Bicycles Co. For $650.00, it will get you anywhere you need to be with ease and without any fuss. It’s a unique bike in many regards compared to other models built by this brand. This price tag comes with a lightweight and durable cromoly steel frame with a simplistic and retro design. The rear hub contains the enclosed 7-gear system which can work for years without needing any adjustments.
You can make it suit your personality and your style better by choosing one of the two attractive color profiles. These include Subway Gray and Hudson Blue. I prefer the latter as it can go longer without needing a wash. The tires on the L Train are 32mm wide, which is ideal for fast city rides. This bike also comes with two V-brakes which are easy to maintain and brake well in most conditions.
The Brilliant Trail L is a perfect choice for a rider looking for a simple bike that allows them to ride on different terrains and get quickly wherever they need to be.
The Priority Bicycles Coast is a beach cruiser bike like no other. It costs just $499.00 if you choose the single-speed option and $549.00 if you opt for the 3-speed version. The ideal beach cruiser needs to be easy to ride, easy to maintain, and be resistant to salt, sand, and rust. This is exactly everything that the Coast model is.
Thanks to the carbon belt drive, you will never again need to deal with a dropped chain and get grease all over you. Since you will probably be riding near water, it’s good to know that all bearings are sealed, which extends the life of the bike. This bike is also available with a diamond and a step-through frame, so it’s ideal both for men and women. All models come with a coaster and a front V-brake, as well as a double kickstand.
You should buy the Priority Coaster model if you are a hedonist and know how to enjoy the ocean breeze. It’s perfect for cruising along the beach without worrying about sand, salt, and water.
The Priority Embark has an amazing framework for $4,000 allowing you to go further than you thought was possible before. This is Priority Bicycles’ only e-bike, so they put all of their knowledge in it. It’s built around an ultralight aluminum frame, which is fitted with a Bosch pedal-assist motor. The battery has 400w, which gives you a range of 50 miles. That’s more than enough to get you where you need to be and explore a bit more.
The Embark uses powerful Tektro hydraulic disc brakes to stop, so don’t be afraid of the descents. The rear hub contains Enviolo Trekking gears, whereas the front hub has a dynamo that powers front and rear lights. Therefore, you can ride well into the dark without any sweats (literally and figuratively).
You should choose the Priority Embark e-bike if you want to commute without breaking a sweat or you need some assistance up those steep hills that have been keeping you from riding for years.
Simplicity in cycling should not be reserved just for the adults; it should be available to kids as well! You can make your kid’s childhood much more memorable for just $350 that this bike costs. It’s built to be ridden comfortably on city streets, bike lanes, as well as hard-packed dirt and gravel roads. You can take your kid anywhere with you or let them roam and explore on their own. They won’t need to worry about dropped chains and start disliking cycling because of that.
The Start 20″ has a lightweight aluminum frame, all-terrain tires, and three gears to familiarize your little one with shifting as well. This bike comes with dual brakes for confident and reliable stopping power in all conditions. It will spark your kid’s imagination and interest with a wide palette of colors, including charcoal, blue, and ultraviolet purple.
The Start 20″ model is perfect for kids 6-12 years old who have outgrown and outridden the Start 16″ model and need something a bit more serious to satisfy their curiosity.
The Priority Start 16″ is a bike that’s waiting for your little guy or gal to hop on it and start making unforgettable childhood memories. It costs just $300 and comes with a super lightweight aluminum frame and a maintenance-free carbon belt instead of a chain. This bike has a freewheel instead of a coaster brake like most other bikes with 16″ wheels. Priority says that the reason for this is that kids who graduate from a balance bike have the need to move their legs both directions, which Start 16″ allows them to do.
This model is the perfect choice to help your child transition to a big kids’ bike since it comes with two V-brakes. Like the Start 20″, this model is also available in a large variety of colors that include white, charcoal, sky blue, and turquoise. Thus, it’s suitable both for boys and girls.
The Start 16″ model is ideal for children aged 3-8 who are transitioning from a balance bike to a bigger one and are still learning the basics of riding.
Apart from these awesome ten bicycles, Priority Bicycles also makes handy bike accessories. You can fit them on your bike to make the ride safer, easier, or just more fun. Find these funky add-ons on the official website, on the Accessories page.
You can really find everything here! They make a stack packable helmet, which you can easily fit in your backpack or purse, bicycle mirrors, different types of locks, lights, bags, carts and baskets, studded tires, fenders, saddles, carbon belts, and so on. The list is just too long to mention everything.
A nifty little trick allows you to filter these accessories by your bike. You can then see only those that fit on your Priority Bicycles model. The prices are very affordable, in tune with the average price tags on the market. So, it’s a good way to get everything that you need in one place.
Related: All bike brands
How to Get the Right Size?
Priority Bicycles has done its best to make choosing the right size as simple as possible. The biggest problem for most people when buying a new bike is getting the right fit. So, this is part of their dream of making cycling as simple as possible.
They use the inseam approach to help you find the right size. Thus, all you need to do is measure your inseam length and compare it to their charts. The sizes in the charts are marked in inches, so the measuring is quite precise. Most of the bikes are available in three sizes, which does not sound like a lot, but they cover a wide range of riders.
The best way to measure your inseam precisely is to start by taking your shoes off. Then measure the length between your crotch to the floor. Whoila! You now know which frame size to go for!
How to Get One?
If you have set your mind on one or more of the Priority bikes, you have two delivery options to choose from when ordering.
- At home assembly means that your bike is shipped to your address 95% assembled. The last 5% need to be done by you or someone else who is knowledgeable. However, this 5% is kept as simple as possible. Thus, you should be able to do it yourself even if you are inexperienced. All of the necessary tools are included in the box, and there is also an instructions page online where you can watch simple assembly videos and follow along. Shipping to the continental USA costs just $30.
- Velofix home delivery works in select areas. This allows some customers to have their bike delivered fully assembled to their door. A certified mechanic from Velofix will come to your door and assemble your bike. They will also do a bike fitting procedure, new bike orientation, and install any accessories that you order with the bike. It costs a bit more than the first option, but it’s well worth it if you are not experienced with bike assembly.
Where to Buy Priority Bicycles?
One hundred percent of Priority Bicycles are sold through their official website. Their choice of selling their bikes online allows them to keep the price down while providing a lot of value for the money.
The company is based in New York, so if you find yourself there, you can feel free to visit their headquarters. If you set up an appointment, you can check out their line of bicycles, learn more about the process of building them, and test-ride them as well.