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Privacy Policy

By Sam Millers   /  Last updated - May 24, 2022

Date of Version: May 2022

1. General.

“Company” (or “we” or “us” or “our”) values the privacy of its users (“user” or “you”) who use our website located at bikexchange.com, including other media channels, media forms, mobile application or mobile website related or connected to it (collectively, the “Website”). The following Company privacy policy (“Privacy Policy”) is intended to familiarise you, as a user of this Website, about the sorts of information that Company may collect about or obtain from you in relation to your use of this Website. It is also meant to elaborate on the conditions under which Company uses and reveals that information, as well as your rights in connection to that information. Changes to this Privacy Policy are explained at the bottom of this document. Every time you use the Website, the current version of this Privacy Policy will be applicable. Hence, every time you use this Website you ought to check the date of this Privacy Policy (which is shown at the top of this document) and examine any changes since the previous time you used the Website.

By using this Website, you agree to the transfer and use of information related to you in accordance with this Privacy Policy. You also agree to follow all relevant laws regarding your use of this Website and your arrangements with us. Anyone accessing our Website from any jurisdiction with laws or regulations overseeing the use of the Internet, including personal data gathering, use and exposure can only use the Website in a way that is lawful in their jurisdiction. If the use of our Website could be against the law in your jurisdiction, we implore you not to use our Website.


2. Children.

We do not, to our knowledge, collect or keep personal information from persons under the age of 13, except as permitted by law. Anyone who provides personal information on the Website signifies to us that they are 13 years of age or older.

3. Gathering, Use and Disclosure of Non-personally-identifying Information.

Users of the Website Generally: “Non-Personally-Identifying Information” is information that, without the help of further information, cannot be directly connected to a particular person. “Personally-Identifying Information,” on the contrary, is information such as a name or email address that, on its own, can be directly linked to a particular person. Same as most website owners, Company collects from users of this Website Non-Personally-Identifying Information that Web browsers, depending on their settings, may make accessible. Such information includes the user’s Internet Protocol (IP) address, type of operating system and the type of browser, as well as the Web pages the user views just prior to arriving at, while browsing and directly after leaving the Website. Even though such information cannot be used to identify a person, it may be likely for the Company to discover from an IP address a user’s Internet service provider and the location of the visitor’s point of connectivity as well as additional statistical usage data. The Company examines Non-Personally-Identifying Information collected from users of the Website to better understand how visitors use the Website. By recognising patterns and habits in usage, Company can better design the Website to enhance users’ experiences, in terms of content and ease of use. Now and then, Company may also publish the Non-Personally-Identifying Information gathered from Website users in the aggregate, such as by releasing a report on trends in the usage of this Website.

Web Cookies: A “Web Cookie” is a sequence of information that gives you a unique identification that a website stores on a user’s device, and which the user’s browser issues to the website every time the user visits the site. The Company utilizes Web Cookies to keep track of the pages that users open during each Website visit, both to help the Company enhance users’ experiences and to allow the Company to understand how visitors use the Website. As is the case with other Non-Personally-Identifying Information collected from users on the Website, the Company examines and publishes in aggregated form information collected using Web Cookies, in order to help the Company, its partners and others better understand how the Website is being used. These Web Cookies may also be identified when you visit other websites so as to present advertisements to you about the Company’s services or the services of our affiliates. THOSE WEBSITE USERS WHO DO NOT WANT WEB COOKIES TO BE PLACED ON THEIR COMPUTERS SHOULD CHANGE SETTINGS IN THEIR BROWSERS TO BLOCK WEB COOKIES BEFORE ENTERING THE WEBSITE. HOWEVER, THEY SHOULD UNDERSTAND THAT CERTAIN FEATURES OF THE WEBSITE MIGHT NOT FUNCTION WELL WITHOUT THE HELP OF WEB COOKIES. THOSE WEBSITE USERS WHO BLOCK WEB COOKIES TAKE ALL LIABILITY FOR ALL CONSEQUENTIAL LOSS OF FUNCTIONALITY.

Third-Party Advertisers: We may use third-party advertisers to show ads when you visit our Website. These companies might use information related to your visits to this or other websites that are included in Web Cookies so as to present ads about goods and services that are of interest to you. Using a tool created by the Network Advertising Initiative, you may opt-out of multiple third-party ad servers’ and networks’ Web Cookies at the same time. If you want more information about this practice and you want to know your options about refusing to have this information be used by these companies, please check out the following links: http://networkadvertising.org/managing/opt_out.asphttp://preferences-mgr.truste.com/, or http://www.aboutads.info/choices/. Please get in touch with us if you want to know the name of the third-party advertisers we are currently partnering with to serve advertisements.

The Third-Party Advertisers on the Company are Amazon Associates and Avantlink.

Web Beacons: A “Web Beacon” is an object that is rooted in a web page or email and is usually invisible to the user. It allows website operators to verify if a user has viewed a specific web page or an email. The Company might use Web Beacons on this Website and in emails to keep count of users who have visited specific pages, viewed emails, and to provide co-branded services. Web Beacons are not utilised to obtain users’ Personally-Identifying Information; they are a method Company might use to collect aggregated data about the use of Website. Web Beacons gather only a restricted assortment of information such as a Web Cookie number, time and date when a page or email was viewed, and a description of the page or email where the Web Beacon was placed. You cannot reject Web Beacons, but they can be made useless by refusing all Web Cookies or changing the settings of your browser to inform you every time a Web Cookie is offered and allow you to accept or reject Web Cookies each and every time.

Analytics: The Company may use third-party merchants, including Google, who utilize first-party cookies (like the Google Analytics cookie) as well as third-party cookies (such as the DoubleClick cookie) mutually to offer analytics services, optimize, inform, and serve advertisements related to your previous activity on our websites and applications, including Google Analytics for Display Advertising. These merchants may use Web Beacons, Web Cookies and other tech to gather information about your usage of the Website, our services as well as other websites, including your IP address, pages viewed, web browser, links clicked, time spent on pages, and conversion information. This information can be used by us and others to, for example, track and analyze data, figure out the popularity of specific content, show ads and content relative to your interests on our services and other websites as well as to gain a better understanding of your online activity. If you do not wish for any information to be gathered and utilized by Google Analytics, you can install an opt-out in your web browser (https://tools.google.com/dlpage/gaoptout/) and/or opt-out from Google Analytics for Display Advertising or the Google Display Network. You can do this by checking out Google’s Ads Settings (adssettings.google.com). To get more information about targeted ads, or to opt-out from having your online information used for advertising purposes, please visit www.aboutads.info/choices.

Aggregated and Non-Personally-Identifying Information: We may publish aggregated and Non-Personally Identifying Information we gather under any of the above circumstances. We may also share this information with third parties and our affiliate partners to create and show personalized ads on our Website and on websites of third parties. We might consolidate Non-Personally Identifying Information we gather with Non-Personally Identifying Information accumulated from other sources. We may also share gathered information with third parties, including advertisers, advisors, and investors, for purposes of doing overall business analysis. For example, we may inform our advertisers of the number of visitors our Website has and the most popular articles or services used. This information does not include any Personally-Identifying Information and could be used to improve website content and services that we wish you and other users will find interesting and to better target advertising and content.

4. Online Postings.

Some Personally-Identifying Information gathered from visitors might be published as a result of those visitors’ use of our Website. We could provide some areas on our Website where you can share reviews, comments, or other information related to your actions on our Website. Such postings are dictated by our Terms of Use. Moreover, such postings may show on other websites and when searches are executed to include the subject of your posting, review, or comment. In addition, any time you intentionally reveal personal information on publicly-viewable web pages, that info will be available and may be gathered and utilized by everyone. For instance, if you share your email address, you could receive unwanted messages. We cannot keep control of who sees and reads your posts or what other users want to do with the information you choose to post. Therefore, we urge you to practice discretion and caution when it comes to your sensitive information. USERS TAKE ALL ACCOUNTABILITY FOR ANY LOSS OF PRIVACY OR OTHER DAMAGE AS A CONSEQUENCE OF THEIR WILLING EXPOSURE OF PERSONALLY-IDENTIFYING INFORMATION.

Company Disclosures: Company will reveal information under the following circumstances:

  • By Law or to Protect Rights. When we have a reason to believe disclosure is suitable in relation to the efforts to prevent, investigate, or take any other action related to illegal activity, suspected fraud or any other wrongdoing; to protect the rights, safety or property of our Company, our employees, our users, and others; to abide by applicable law or assist law enforcement; or to implement our Terms of Use or other protocols or policies, related to a subpoena or any such investigative request, a court order, or a request for cooperation from a law enforcement or other government agency; to ascertain or utilise our legal rights; to protect against legal claims; or as required by law in any other way. In those cases, we might use or waive any legal objection or power available to us.
  • Third-Party Service Providers. We might yield your information to our service providers that perform certain services on our part. These services may include completing orders, providing customer service and marketing assistance, conducting business and sales analysis, maintaining our website functionality, and holding contests, sweepstakes, surveys, and other services offered on our Website.
  • Business Transfers; Bankruptcy. The company holds the right to assign all your information to a successor organization in case of an acquisition, merger, or bankruptcy or the sale of a portion or all of the Company’s possessions. Other than to the measure ordered by a bankruptcy or other court, the use and revealing of all of your information will be governed by this Privacy Policy, or to a new privacy policy if you are notified about that new privacy policy and are given a chance to opt-out of it. The information offered or gathered after a transfer may be subjected to a new privacy policy adopted by the successor organization.

5. Collection and Use of Information by Third Parties Generally.

The Company does not own or control third-party websites and applications accessible via this Website. Therefore, this Privacy Policy is not applicable to the information given to or collected by the third parties that manage them. Prior to visiting a third-party, or using a third-party app, whether through a link on the Website, directly through the Website, or in another way, and before sharing any personal information with any third party, visitors should familiarise themselves with the privacy policies and methods (if any) of the third-party that is responsible for that website or application, and should undertake any steps necessary to protect their privacy.

6. Security.

We take the safety of your information seriously and employ reasonable electronic, staff, and physical methods to protect it from theft, loss, alteration, or abuse. Nevertheless, please be aware that even the best safety and security measures cannot completely eradicate all risks. We cannot guarantee that only authorized persons will see your information. We are not accountable for third-party circumvention of any privacy settings or security measures.

7. Privacy Policy Changes.

The Company may, on its own, alter this Privacy Policy now and then. Any and all modifications to Company’s Privacy Policy will be shown on this page along with the date of new versions which will be posted at the top of this Privacy Policy.

8. California Privacy Rights.

California Civil Code Section 1798.83, also known as the “Shine The Light” law, allows our visitors who come from California to demand and receive from us once a year, free of charge, information about the personal information (if any) we shared with third parties for purposes of direct marketing in the previous calendar year. If possible, this information would incorporate a list of the types of personal information that was disclosed and the names and addresses of all third parties with whom we shared information in the previous calendar year. If you are a resident of California and you would like to make such a request, please submit it in writing to our privacy officer listed below.

9. Do Not Track Policy.

Our Website does not react to “Do Not Track” signals or mechanisms.

Mediavine Programmatic Advertising

Mediavine Programmatic Advertising (Ver 1.1)

The Website works with Mediavine to manage third-party interest-based advertising appearing on the Website. Mediavine serves content and advertisements when you visit the Website, which may use first and third-party cookies. A cookie is a small text file which is sent to your computer or mobile device (referred to in this policy as a “device”) by the web server so that a website can remember some information about your browsing activity on the Website.

First party cookies are created by the website that you are visiting. A third-party cookie is frequently used in behavioral advertising and analytics and is created by a domain other than the website you are visiting. Third-party cookies, tags, pixels, beacons and other similar technologies (collectively, “Tags”) may be placed on the Website to monitor interaction with advertising content and to target and optimize advertising. Each internet browser has functionality so that you can block both first and third-party cookies and clear your browser’s cache. The “help” feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, how to disable existing cookies and how to clear your browser’s cache. For more information about cookies and how to disable them, you can consult the information at All About Cookies.

Without cookies you may not be able to take full advantage of the Website content and features. Please note that rejecting cookies does not mean that you will no longer see ads when you visit our Site. In the event you opt-out, you will still see non-personalized advertisements on the Website.

The Website collects the following data using a cookie when serving personalized ads:

  • IP Address
  • Operating System type
  • Operating System version
  • Device Type
  • Language of the website
  • Web browser type
  • Email (in hashed form)

Mediavine Partners (companies listed below with whom Mediavine shares data) may also use this data to link to other end user information the partner has independently collected to deliver targeted advertisements. Mediavine Partners may also separately collect data about end users from other sources, such as advertising IDs or pixels, and link that data to data collected from Mediavine publishers in order to provide interest-based advertising across your online experience, including devices, browsers and apps. This data includes usage data, cookie information, device information, information about interactions between users and advertisements and websites, geolocation data, traffic data, and information about a visitor’s referral source to a particular website. Mediavine Partners may also create unique IDs to create audience segments, which are used to provide targeted advertising.

If you would like more information about this practice and to know your choices to opt-in or opt-out of this data collection, please visit National Advertising Initiative opt out page. You may also visit Digital Advertising Alliance website and Network Advertising Initiative website to learn more information about interest-based advertising. You may download the AppChoices app at Digital Advertising Alliance’s AppChoices app to opt out in connection with mobile apps, or use the platform controls on your mobile device to opt out.

For specific information about Mediavine Partners, the data each collects and their data collection and privacy policies, please visit Mediavine Partners.

You may translate the above block of text to suit your needs if your site’s primary language is not English. Mediavine will not be providing translation services at this time to the text above.

10. Contact.

If you have any questions regarding our Privacy Policy, please contact our privacy officer at [email protected]